Beakbane | Brand Strategy - at Beakbane Brand Strategies we know how to differentiate your brand
First, we understand the objectives at hand and the vision behind them. Then we figure out the most efficient ways to achieve the objectives. We aim to recommend a strategy that is as simple as possible but no simpler.
Brand strategy, brand, Brand tactics, branding
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Brand Strategy

Brand strategy

Yes, we sometimes use metaphors to explain concepts. Defining a brand strategy is like picking a type of hat. What is it for? Who will wear it?

First, we understand the objectives at hand and the vision behind them. Then we figure out the most efficient ways to achieve the objectives. We aim to recommend a strategy that is as simple as possible but no simpler. Who is our target? What will they respond to? What are the strengths of our client and how can they be harnessed?

 

We believe in thinking clearly and avoiding marketing jargon. Whether the task is business-to-business or business-to-consumer, traditional media or social media, we have to take into account people’s situation, their motivations and emotions. Our challenge is to figure out how to generate passion and make people care, in order to build brand value.

 

Here are a few examples where we have helped develop the brand strategy:
Icon - Plant-Prod

Plant-Prod

York Downs Chemists – 2017 brand relaunch

Icon - FullMast Men's Health Clinics

FullMast

Fugawi - Beakbane Brand Strategies & Communications

Fugawi – 2014 brand relaunch

Ice River Springs - Beakbane Brand Strategies and Communications

Ice River Springs corporate branding & communications

Sheridan College - Beakbane Brand Strategies and Communications

Sheridan College

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Canadian Sporting Goods Association

Osprey Organics - Beakbane Brand Strategies and Communications

Osprey Organics

Park Lane Plumbing Limited - Beakbane Brand Strategies

Park Lane Plumbing Ltd.

Olympian Wealth Management and Investment

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PeakWorks

Icon - Infinity Rollers

Infinity Rollers

Icon - Big Tree Strategies

Big Tree Strategies

Duty Free Canada

Duty Free Canada

Icon - Branding - Styletto

Styletto