When we develop a brand, we present our client with a few options. One is always exactly what is requested. The others are eye-opening to new possibilities.
We develop brands, sometimes from the ground up starting with the vision of an entrepreneur. At other times we reinvigorate established products providing a platform for new growth.
We advocate developing a “brand focus”. A clear brand focus is the foundation on which all the brand activities can be built on, resulting in the brand being more memorable and likeable. A well-crafted brand focus makes all subsequent marketing efforts easier and more effective.
The brand focus is comprised of the name and brand identity, the positioning and the defining benefit.
Here, you will find examples of brands we have helped craft. You will note that each is unique in its own way and all the brand tactics exhibit “coherence,” that is they have a consistent look and personality.
