Beakbane | Brand Development - Start with a brand focus and then develop other brand activities
Starting from the ground up or working with an established brand, we advocate developing a “brand focus”. A clear brand focus is the foundation on which all the brand activities can be built on, resulting in the brand being more memorable and likable. A well-crafted brand focus makes all subsequent marketing efforts easier and more effective. 
brand development, brand, branding, brand focus
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Brand Development

Brand development

When we develop a brand, we present our client with a few options. One is always exactly what is requested. The others are eye-opening to new possibilities.

We develop brands, sometimes from the ground up starting with the vision of an entrepreneur. At other times we reinvigorate established products providing a platform for new growth.

 

We advocate developing a “brand focus”. A clear brand focus is the foundation on which all the brand activities can be built on, resulting in the brand being more memorable and likeable. A well-crafted brand focus makes all subsequent marketing efforts easier and more effective. 

 

The brand focus is comprised of the name and brand identity, the positioning and the defining benefit.

 

Here, you will find examples of brands we have helped craft. You will note that each is unique in its own way and all the brand tactics exhibit “coherence,” that is they have a consistent look and personality.

 

Here are a few examples of the brands we have helped create:
Icon - All Star Interactive

All Star Interactive

Icon - Automodular Corp

Automodular Corp

Icon - Baffin

Baffin

Icon - Calcia

Calcia

Icon - CSGA

Canadian Sporting Goods Association

Beakbane - Icon - Catanti

Catanti

Duty Free Canada

Duty Free Canada

Icon - Eco Chefs

Eco Chefs

Icon - Fugawi - Previous Work

Fugawi – historic work

Icon - FullMast Men's Health Clinics

FullMast

Icon - GrainBake

Grain Bake

Icon - Branding - Green Beaver Company

Green Beaver Company

Ice River Springs - Beakbane Brand Strategies and Communications

Ice River Springs corporate branding & communications

Icon - Infinity Rollers

Infinity Rollers

Kali Wags