September 2, 2011
Supporting McMichael Gallery’s new sculpture garden
This Canada Day, July 1st, marks the opening of the Ivan Eyre Sculpture Garden at the McMichael Gallery in Kleinberg, Ontario.
August 26, 2011
Impressive infographics that illustrate the increasing role of technology in education
Here is a collection of infographics that illustrate the benefits and drawbacks of technology and social learning in education. The quirky graphics are impressive and the message that online learning, social media and portable digital devices is reshaping the way we learn is profound.
August 18, 2011
Content is the currency of branding
Here is a long and excellent article, titled "Content is Queen" by Ashley Heather about the evolution on websites. He states, “Years ago, it was often sufficient to build an amazing site. Word would get around. Consumers would find you. But, no longer.” He goes
August 12, 2011
Mindcamp video project: Does “creativity” drive innovation?
We have been active participants in Mindcamp for close to nine years. It is a conference that attracts all sorts of creativity specialists from around the world. Most if not all the participants are delightfully idiosyncratic. You can get a flavour of this from a
July 15, 2011
Google widgets packaged playfully
The concept is straightforward. Present a number of Google's search widgets on a single page so you can use them together by typing a search term in a single field. One could call it something like, "Google OneSearch." Most technology companies would be proud to
June 6, 2011
Portfolio Night: Business needs are changing faster than the schools
Five years ago, when I first volunteered to help review the portfolios of students who were aspiring to break into the advertising business there were some clear deficiencies. The advertisements that the students presented were either well-written OR well-designed, but rarely both. Those who were aspiring
April 15, 2011
Advice for students about careers
Here is heartfelt advice from Bob Mackalski, a professor of business at McGill, for students looking to embark on their careers. He makes four points that are supported by fascinating personal anecdotes. Bob has to be one of the best marketing profs anywhere. I had
April 11, 2011
Innovation: Ask questions you do not know how to answer
Here is Tim Hurson, our very own from Toronto, addressing the challenge of innovation at TEDxMaastricht. Everyone talks about the need for innovation but its practice is hard because you have to venture where it is impossible to be confident.
March 31, 2011
Campy, amusing communication that works
We have all been subjected to pre-flight safety messages hundreds of times. How many have we actively paid attention to? In my case, none. Here is Air New Zealand's campy, funny version. This is the only one I have ever paid attention to. It is hilarious
March 28, 2011
Advertising that’s good for the agency but not the brand
The high profile advertising agency Crispin Porter + Bogusky has parted ways with Burger King after seven years. Over that period CP + B have created advertisements that have been edgy and creative including, “Whopper virgins” and “Subservient Chicken,” which was one of the first mainstream