Tom Beakbane
Beakbane is a Toronto branding agency. We specializing in brand strategy, communications, and graphic design in print, web, and package design.
beakbane, brand, agency, firm, branding, strategy, communications, design, graphic design, toronto, packaging, web design, wordpress, logo design, corporate identity, Corp ID, brand, Lindt, Lindt & Sprungli, CSGA, Canadian Sporting Goods Association, Osprey, Osprey Organics, Ice River Springs, Ice River Green, Sisley, Aurora Overhead Door, Park Lane Plumbing, Olympian Wealth Management and Investment, Sheridan, Sheridan College, Fugawi, Labatt, Kokanee, FullMast, Plant-Prod, Lindor,
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“The experts” disagree in Globe & Mail Challenge

Nick Rockel, a freelance writer for the Globe & Mail asked me to comment on the challenge facing Mikuni Wild Harvest. Here is the article: Formerly for chefs only, soon on store shelves . The article reveals a notable divergence in approach between two of the contributors. Lynn

Remaking Sales

Business owners and CEOs gathered for some breakfast at the Beakbane office. On the menu, coffee, understanding how marketing is changing, how to benefit from marketing & sales integration and a clear way to understand how to organize marketing to build business and maximize ROI. http://youtu.be/CCOjGOnnG_o http://youtu.be/glbhvjhHnXs

Canadian innovation: a crisis of confidence?

Where are Canadian information and communication technology (ICT) companies headed? The same place as Nortel, Mitel, JDS, Alias, Corel, Softimage, Platform and ATI? All these companies were at one time world leaders in their segments – and Canadian. They have all disappeared or been swallowed

Fugawi marine navigation software – re-launched

If you own a boat and want to know where you are going Fugawi Marine 5 is the software you need – it makes navigation simple. Fugawi is a Toronto based digital mapping company whom we started working with prior to the 2001 dot-com crash. They

Get hundreds of developers to work on your website for free

A few years ago companies could get by with a static website, that is, one that housed the same information from day to day. That approach no longer works. Site visitors expect up-to-date news and as we explained in an earlier post, Google preferentially indexes

How to grow +40,000%

Ideeli is the fastest growing company on the list of Inc. magazine's list of the 500 fastest growing U.S. companies. How are Ideeli and the rest of these rapidly growing companies succeeding? Certainly not by investing heavily in traditional approaches. The changing techniques can be seen in

Supercharge web content with WordPress plugins

WordPress is a free and open source blogging tool and content management system (CMS). It has grown from a simple CMS known as b2/cafelog in 2003 to the most widely used CMS on the Internet. As of January 7, 2012, 62.38% of the web's top million websites

See where your brand is going.

Your customers are changing. Increasingly they work online, play online, socialize online, research their purchases online and pick vendors online. They are more impulsive and decisions are made in fractions of a second. How can you best take advantage of the new tactics for building your

Streamline your selling with iPads

Do you still print brochures? Does your salesforce fumble with binders full of information sheets? We can help you make the switch to using iPads and other mobile devices for lead management, sales presentations and product information. The benefits are numerous and include higher salesforce productivity and