Tina Orfus
Beakbane is a Toronto branding agency. We specializing in brand strategy, communications, and graphic design in print, web, and package design.
beakbane, brand, agency, firm, branding, strategy, communications, design, graphic design, toronto, packaging, web design, wordpress, logo design, corporate identity, Corp ID, brand, Lindt, Lindt & Sprungli, CSGA, Canadian Sporting Goods Association, Osprey, Osprey Organics, Ice River Springs, Ice River Green, Sisley, Aurora Overhead Door, Park Lane Plumbing, Olympian Wealth Management and Investment, Sheridan, Sheridan College, Fugawi, Labatt, Kokanee, FullMast, Plant-Prod, Lindor,
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A sweet celebration for Lindt

We were pleased to support Lindt Canada's 20th anniversary gala. It marked twenty years of remarkable growth in this country, seventeen of which have been with our help. The Gala was held in support of the Children's Aid Foundation and raised $245,000 – with a giant

A difficult to explain business gets focused

Service businesses often face a challenge. They provide a range of services tailored to each of their customers and much of the value they provide is because they are adaptable and they customize their offerings. Their services are intangible, flexible and difficult to sum up. You

Fight For Nothing

Bottled water innovation Differentiated this highly innovative and entrepreneurial organization with “Fight for Nothing” platform.  

Marketing is a bunch of B.S.

Last month Adobe launched a campaign to promote the re-launch of Creative Suite with ads in the Wall Street Journal and New York Times with the provocative headline “Most marketing is a bunch of B.S.” They supported the statement with a poll they had commissioned

Getting over the fear of creating videos

Mindcamp is a conference that attracts experts from around the world who help organizations become more creative. Every year I facilitate a workshop and this year we spent time learning how to shoot and edit videos on smartphones. The session was titled, “Creativity in your

Lindt brands from the inside out

Lindt chocolate is loved the world over. The biggest reason is that for over a century the company has been passionate about product quality. Another reason is the company is extremely attentive to the consistency of the brand message and communicating it with conviction. The Beakbane

Social media & the ecology of inbound marketing

"Social media is difficult to quantify and there is no evidence that it works," is a comment made by a company leader that I heard recently. Senior marketing managers are also asking themselves questions such as, "Should we be using social media as part of

For Google fresher is tastier

On November 3rd, 2011 Google updated their search algorithm, referring to it as the "Freshness Update". In their own words, "Search results, like warm cookies right out of the oven or cool refreshing fruit on a hot summer’s day, are best when they’re fresh. Even if you don’t