On February 17th, the American Marketing Association held a round table discussion on creating maximum social media impact for Small to Medium Sized Businesses (SMBs). I attended the lively discussion and took away a lot of insightful advice from the panelists. I’ve outlined some of
The land border Duty Free stores are a group of 28 retail entrepreneurs who operate independently of one another. They share the market challenges that most Canadian retailers face, and our marketing objective was to determine the best way to communicate the common benefit of
We expect too much of Google "Why isn't my site number one on Google?" is a popular question. Occasionally, it's because of poor content or mediocre meta-content, but usually it's because the site doesn't have a traffic building or awareness program behind it. The site is
Last night (Dec. 7th, 2010) the Marketing Planning Group of the American Marketing Association hosted a networking and learning event called Deciding the right mix in a new world of exploding choices. The fundamental question was this: how can marketers balance new and old media
The American Marketing Association is hosting a networking and learning event in Toronto on Dec. 7th. In the world of old connections determining the right marketing mix was more certain. Marketers had more control, understood the costs and could predict the impact of a campaign. However, social
Stereotypes are attractively dangerous, so let's start with two. B2C organisations understand the value of branding, positioning, promotions, etc B2B organisations call this "the fluffy stuff". Actually these stereotypes are not always, even often, true. Tehcna Thermoplastic Innovations (formerly Tehcna Manufacturing Inc.) is a B2B injection molding
For most of Canada October is the month for breasts, and November is the month for prostates. Mul-T-Lock Canada is taking a different approach. November is the launch of their Breast Cancer awareness campaign, and will run through select dealers until the end of the year.
My passion is flying. On weekends I get a thrill hopping into a little Cessna and wandering around the countryside at 4,000 feet. I wanted to share my passion with aspiring pilots, so in the summer I started a blog. From working with our clients I've
In its relentless march towards creating personalised search results for Internet users, Google has now released Google Instant in select countries. Google Instant is a "search enhancement that shows results as you type." It appears to be an advanced form of the existing search auto-complete. To some
Imagine this was written about your store experience: customers “can find plenty of sales associates who either don't know or don't give a shit.“ Or, “floor staff were not adequate to fully ignore the influx of customers… cashiers to resentfully process returns.“ The Onion News has