Satisfying when it all comes together
There are few markets as brutally competitive as automobile retailing. There is excess manufacturing capacity with too many retailers selling identical products and fighting over easily aggravated consumers. This is an ideal testing ground for fresh and more disciplined approaches to marketing communications.
The president of Sisley Motors, Hugh Sisley, retained us in February to help build two dealerships – Honda in Thornhill and Hyundai in Ajax. Since then we have relaunched the brand, refreshed the corporate identity, changed the advertising, developed a dozen promotions and launched new websites. How is it all working out?
We are looking forward to generating more momentum this coming year.