Shopper Experience is not a single solution; it is an
approach to building sustainable value.
The approach focuses on the moment of truth; the
point at which the shopper selects a product and
decides to make a purchase.
It starts with the disciplined analysis of all available
data. Unlike traditional marketing, the purpose is not
just to understand the consumers' relationship to the
brand but to also understand their relationship to the
retail banner. Questions are addressed such as: Which
consumer segments are best targeted? What is the
geography? What behavioral insights can be used to
provide an effective program platform?
The next step is to create stimulating creative ideas
and select the best communication techniques.
Creating Shopper Experiences require the
development of programs that will not only engage
the shopper but also facilitate the
sale. It requires a detailed understanding of the "chain of
satisfaction", the relationship between the
shopper and the consumer and their physical and
psychological circumstance.
Shopper Experience Marketing programs can be
complex, involving many different tactics and
communication vehicles. However, from the
standpoint of the shopper they are simple and
captivating and they make the shopping experience
more satisfying.
How simplicity improves the shopping experience 
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Shopper Experience Marketing utilizes a variety
of techniques and approaches with purchase activation as the ultimate purpose.
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