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| Why building Shopper Experiences is a win-win-win |
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In traditional marketing the objective is to build a brand. Shopper marketing is more complex because its purpose is to build manufacturers' brands and also to strategically build the retail banners' sales. The usual retail tactics of off-price promotions are no longer enough to keep shoppers satisfied and they decimate profitability. On the other hand, Shopper Experience Marketing increases store traffic and basket size, as well as ongoing shopper loyalty. While traditional promotional techniques give short-term lifts in sales, Shopper Experience Marketing creates positive emotional connections, building brand value that is sustainable. Shopper Experience Marketing is a win for the retailer and the manufacturer, plus it is a win for consumers because they enjoy an enhanced shopping experience where they connect with products and services that improve the quality of their lives, helping them become more fulfilled. And overall it is a win for the community because it helps promote a better way of life that is also more sustainable.
Why Shopper Experience is the future of marketing 
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