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Beakbane has built over $5 billion 
in value for clients
Since 1986 we have worked with many world-leading brands building their sales through innovative strategies and communications. We have also created new companies and brands, from the ground up. In total we have created over $5 billion in incremental margin for our clients.

We are particularly proud of our record of working closely with clients over long periods, delivering innovative programs and steadily cumulating results.

For instance, we have worked with Lindt & Sprungli since 1998 helping the brand become the clear brand leader in the premium chocolate market.

We developed and ran 2,300 programs for Duracell that took the brand from a share of 38% to 60%, sustaining a price premium of 13% over its competitors.

We worked with Labatt for over 12 years re-launching and promoting brands that included Carlsberg, Labatt Genuine Draft and Wildcat. Before we re-launched Kokanee it was a struggling brand confined to one province. We defined a powerful brand focus that propelled Kokanee to become an international superstar.

We are utilizing our knowledge of consumer dynamics and effective communications to create programs that build sales by enhancing the shopper experience in key retailers across Canada.

See examples of our value-creating work
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We have helped build many of the most successful brands in the world. From the start our approach has been to understand the consumer and harness the "Chain of Satisfaction" needed to generate sales.

 

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Traditional marketing approaches focus on the "consumer". From the start Beakbane has taken a more sophisticated approach differentiating between the shopper and the consumer. We also factor in the other individuals that are instrumental in completing the "chain of satisfaction". In order to understand how to optimize the chain of satisfaction it is helpful to take into account the role of social influence at every step.