Technology Archives - Beakbane
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The mind-exploding Higgs Boson

What the Perimeter Institute can teach us about creativity

Does scientific discovery have anything in common with marketing creativity? We would say yes, and there is a lot to learn from the remarkable Perimeter Institute. Here is a post Tom wrote for the Mindcamp blog. Take a read of Kevin Byron's comment on the nature...

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Canadian innovation: a crisis of confidence?

Where are Canadian information and communication technology (ICT) companies headed? The same place as Nortel, Mitel, JDS, Alias, Corel, Softimage, Platform and ATI? All these companies were at one time world leaders in their segments – and Canadian. They have all disappeared or been swallowed...

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Proud members of York Technology Alliance

Last year we joined the York Technology Alliance. It is an active and well run organisation - thanks to the executive director, Pat Shaw and membership director, Ryan Ellis. The aspect that is most valuable to us are the peer to peer networking events where we...

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Tablets, Smartphones, Apps. Oh my!

[caption id="attachment_2395" align="aligncenter" width="580"] Adaption of communications to digital has never been easier – nor more engaging![/caption] There is no denying that mobile devices have transformed the way we get information and interact. In Canada half of all mobile users now own a smartphone. According to...

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Fugawi marine navigation software – re-launched

If you own a boat and want to know where you are going Fugawi Marine 5 is the software you need – it makes navigation simple. Fugawi is a Toronto based digital mapping company whom we started working with prior to the 2001 dot-com crash. They...

Get ready to connect in multi-dimensions

The internet is about to transform the way we see and interact with the world in ways we could only have dreamed about a few years ago. The existence of social networking sites and the amount of data collected from them allows programmers to make rich...

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Mul-T-Lock

To create consumer appeal for a trade brand, we developed the “Unique to You” brand focus and retail program to differentiate Mul-T-Lock from its mass-market competitors, creating immediate momentum....

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Automodular Corporation

We developed the branding for this auto sequencing business and handled most aspects of their internal and external communications....

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Rogers Communications

For a re-launch with shopper-friendly branding, we developed communications that sold from the shelf, simplifying the purchase of a complicated line of products....

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Shopping Mole

With a new name and brand for entrepreneurial technology, we developed this easy to understand metaphor for mobile savings technology....