Digital

Mindcamp

Mindcamp is an annual get-together for creative professionals held just North of Toronto. This year I facilitated a collaborative workshop on creative video to encourage participants to learn how to capitalize on this rapidly advancing mode of communication. We created […]

Digital selection: red in bits and bytes

In its relentless march towards creating personalised search results for Internet users, Google has now released Google Instant in select countries. Google Instant is a “search enhancement that shows results as you type.” It appears to be an advanced form […]

Google’s 7 strategies

Google is an unbelievably successful company because of its clean implementation of new technologies. It is also successful because it is a savvy marketer. It does not follow the traditional paths of packaged goods marketers and yet, especially for a […]