My passion is flying. On weekends I get a thrill hopping into a little Cessna and wandering around the countryside at 4,000 feet. I wanted to share my passion with aspiring pilots, so in the summer I started a blog.
From working with our clients I’ve always known that it isn’t easy to create and keep up social media. I’ve now learned that it is vastly more difficult to do so recreationally. The reason isn’t a lack of content. I’m too busy–and recreation too often takes a back seat to ‘things that can’t wait’ or ‘must be done’.
This experience has taught me a valuable lesson: marketers can become like doctors who only see the illness, and overlook the person.READ MORE