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Campy, amusing communication that works

We have all been subjected to pre-flight safety messages hundreds of times. How many have we actively paid attention to? In my case, none. Here is Air New Zealand's campy, funny version. This is the only one I have ever paid attention to. It is hilarious...

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How can Small to Medium Sized Businesses use social media effectively?

On February 17th, the American Marketing Association held a round table discussion on creating maximum social media impact for Small to Medium Sized Businesses (SMBs). I attended the lively discussion and took away a lot of insightful advice from the panelists. I’ve outlined some of...

Search behaviour hasn’t changed

We expect too much of Google "Why isn't my site number one on Google?" is a popular question. Occasionally, it's because of poor content or mediocre meta-content, but usually it's because the site doesn't have a traffic building or awareness program behind it. The site is...

70-20-10

Last night (Dec. 7th, 2010) the Marketing Planning Group of the American Marketing Association hosted a networking and learning event called Deciding the right mix in a new world of exploding choices. The fundamental question was this: how can marketers balance new and old media...

Season’s greeting social experiment

OK. In the left corner we have a greying, slightly overweight fighter - his name is Mr. Impressions. In the right corner there's a cocky newcomer. She's clever – maybe too clever for her own good. Her name is Miss Social. [caption id="attachment_248" align="alignleft" width="300"] Miss...

Deciding the right mix in a new world of exploding choices

The American Marketing Association is hosting a networking and learning event in Toronto on Dec. 7th. In the world of old connections determining the right marketing mix was more certain. Marketers had more control, understood the costs and could predict the impact of a campaign. However, social...

Genuine caring happens all the time.

For most of Canada October is the month for breasts, and November is the month for prostates. Mul-T-Lock Canada is taking a different approach. November is the launch of their Breast Cancer awareness campaign, and will run through select dealers until the end of the year....

New media: we’re all drowning in content

My passion is flying. On weekends I get a thrill hopping into a little Cessna and wandering around the countryside at 4,000 feet. I wanted to share my passion with aspiring pilots, so in the summer I started a blog. From working with our clients I've...

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Mindcamp

Mindcamp is an annual get-together for creative professionals held just North of Toronto. This year I facilitated a collaborative workshop on creative video to encourage participants to learn how to capitalize on this rapidly advancing mode of communication. We created this short video that answers...

Digital selection: red in bits and bytes

In its relentless march towards creating personalised search results for Internet users, Google has now released Google Instant in select countries. Google Instant is a "search enhancement that shows results as you type." It appears to be an advanced form of the existing search auto-complete. To some...