Digital

Fugawi

We created a benefit-oriented brand focus and helped develop products targeted to specialized markets, achieving profitable international growth for specialized software.

Pensafe

We changed the company name, strengthened its positioning, and launched a new product category to take this company from bust to boom.

Campy, amusing communication that works

We have all been subjected to pre-flight safety messages hundreds of times. How many have we actively paid attention to? In my case, none. Here is Air New Zealand’s campy, funny version. This is the only one I have ever […]

Search behaviour hasn’t changed

We expect too much of Google “Why isn’t my site number one on Google?” is a popular question. Occasionally, it’s because of poor content or mediocre meta-content, but usually it’s because the site doesn’t have a traffic building or awareness […]

70-20-10

Last night (Dec. 7th, 2010) the Marketing Planning Group of the American Marketing Association hosted a networking and learning event called Deciding the right mix in a new world of exploding choices. The fundamental question was this: how can marketers […]

Season’s greeting social experiment

OK. In the left corner we have a greying, slightly overweight fighter – his name is Mr. Impressions. In the right corner there’s a cocky newcomer. She’s clever – maybe too clever for her own good. Her name is Miss […]

Genuine caring happens all the time.

For most of Canada October is the month for breasts, and November is the month for prostates. Mul-T-Lock Canada is taking a different approach. November is the launch of their Breast Cancer awareness campaign, and will run through select dealers […]