Shopper Experience Marketing is a fast developing discipline. It has evolved from the best practices of brand marketers and retailers, it makes use of new sources of data and it integrates newer modes of communication that are digital and interactive.
Because of blistering competition retailers are becoming more sophisticated, each developing their own unique approaches to brand building. The retail trade in Canada is more concentrated than in the Unites States, with a few retailers controlling a high proportion of all commodity volume, therefore the benefits of Shopper Experience Marketing are especially pronounced.
When looked at internationally much can be learned from retailers like Wal-Mart, Target, Whole Foods, Home Depot, Ikea, Carrefour and
Tesco.
Beakbane: Retail Connections is a member of the IN Network, an international association of agencies in 77 countries around the world. This enables us to quickly conduct international reconnaissance and see best practices from leading marketers on every continent.
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The retail trade in Canada is dominated by large chains more so than in the United States making the benefits of Shopper Experience Marketing particularly valuable.
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